Computers and the Condition of Human Plurality

Figure 10.2
Mihaly Csikszentmihalyi, Claremont Graduate University
It’s been half a century since Marshall MacLuhan wrote his treatise about the media, which was often wrong-headed but contained some truths as well. As is usually the case, the really important contributions of his thinking seem to have been forgotten. Or at least they have not been applied very much to the new media that have arisen since his writing.
If one just takes the most memorable line from MacLuhan’s work, “the medium is the message,” and applies it to computers and to the Internet, some interesting issues are foregrounded.
Let us just think about how computer-mediated communication differs from interpersonal face-to-face communication. The latter is the expression of what the social philosopher Hannah Arendt has called the fundamental fact of the human condition: plurality. What makes us human is that we can communicate our individual uniqueness to each other, and in so doing we can grow beyond the boundaries set by our genes and early environment. The only reason we can say, with Walt Whitman, that we contain multitudes, is that we are open to information coming from people who are so much like we are, yet also so different.
This information, which makes us who we are, is not contained just in the meaning of words. For us to take the information seriously, we must feel that the sender is to be trusted. And trust depends on many things: we now know it depends in part on how the person in front of us smells as well as on looks, expressions, tone of voice, and so on. After all, we are not going to take seriously messages sent by an unknown source or by someone who is completely different from us.
What is essential to the condition of plurality is this fine balance between similarity and dissimilarity among the partners of the exchange. If there is too much similarity, learning something new is unlikely; if there is too much dissimilarity, the information is unlikely to be relevant. For growth to occur, the information that contradicts our beliefs and prejudices must come from trusted sources.
What is missing from the so-called social media is the condition of plurality. Social media are social, but rarely plural. In other words, in order to maintain contact on the web, the parties usually try to emphasize their similarity. But because the communication relies only on the written word and not on the looks, smells, and other dimensions of physicality that facilitate openness and trust, each party essentially remains himself or herself, without having the growth-producing experience that an encounter among humans has, at least when the conditions for it are right.
Of course, we can and do learn a great deal from computer-mediated information—especially when the source has been established as trustworthy and when the information we seek is factual and objective. But some of the most important knowledge we seek is existential, or subjective and dialogical—that is, knowledge that helps us become fully grown persons. The computer is still not a very good medium for gaining that kind of information. Will it ever be? I am not a betting man, so I will stop right here.