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new_media_planning:lecture_note_04 [2014/03/24 03:08] hkimscilnew_media_planning:lecture_note_04 [2014/07/23 15:44] (current) hkimscil
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 ===== Related theories and advertising approaches ===== ===== Related theories and advertising approaches =====
  
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   * [[:Comparative Advertising]]   * [[:Comparative Advertising]]
   * [[:PPL]]   * [[:PPL]]
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 +관련 이론
 +  * [[:Cognitive Dissonance|인지부조화]]
new_media_planning/lecture_note_04.1395598133.txt.gz · Last modified: 2014/03/24 03:08 by hkimscil

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