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 +====== Hyperpersonal Model Theory ======
 +
 Wood, Andrew F. and Matthew J. Smith. Online Communication: Linking Technology, Identity, and Culture. Second Edition. Lawrence Erlbaum Associates, 2005. Chapter 4, “Relating Online” (78-100) {{:Online Communication Linking Technology Identity and Cult 2005.pdf|PDF}} Wood, Andrew F. and Matthew J. Smith. Online Communication: Linking Technology, Identity, and Culture. Second Edition. Lawrence Erlbaum Associates, 2005. Chapter 4, “Relating Online” (78-100) {{:Online Communication Linking Technology Identity and Cult 2005.pdf|PDF}}
   * Different people shine in different conditions. Consider Jose, a junior whose soulful poetry has won him numerous awards. And yet when people meet Jose, they are often surprised by how quiet he is. Because he has such a powerful way with words in his writing, people expect him to show equal skill in his speaking. We all know people like Jose, individuals who find their voice in one channel rather than another. Those who find their voices through CMC engage in hyperpersonal communication. In short,__ hyperpersonal communication occurs when individuals find that they are better able to express themselves in mediated environments than they are in face-to-face interaction__ (p.89).    * Different people shine in different conditions. Consider Jose, a junior whose soulful poetry has won him numerous awards. And yet when people meet Jose, they are often surprised by how quiet he is. Because he has such a powerful way with words in his writing, people expect him to show equal skill in his speaking. We all know people like Jose, individuals who find their voice in one channel rather than another. Those who find their voices through CMC engage in hyperpersonal communication. In short,__ hyperpersonal communication occurs when individuals find that they are better able to express themselves in mediated environments than they are in face-to-face interaction__ (p.89). 
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     * **the sender**      * **the sender** 
       * The first factor that can contribute to a hyperpersonal experience is the sender, __who possesses greater control of self-presentation to others__. Thus, one can be **highly selective** in what one chooses to reveal about oneself. Because one is not handicapped by many nonverbal characteristics outside one's control, one is able to create an even more idealized self-image.         * The first factor that can contribute to a hyperpersonal experience is the sender, __who possesses greater control of self-presentation to others__. Thus, one can be **highly selective** in what one chooses to reveal about oneself. Because one is not handicapped by many nonverbal characteristics outside one's control, one is able to create an even more idealized self-image.  
 +      * 이용자들이 채팅 룸에서 현실에서의 모습보다 과장되게 자신들을 표현하곤 하며, 서로에 대하여 비현실적인 기대감을 갖는 사실을 보여주었다. 노왁 등 (Nowak, Watt, & Walther, 2006)은 실험 참여자들을 텍스트 게시판을 이용한 토론 그룹과 비디오 컨퍼런스를 이용한 토론 그룹, 면대면 토론 그룹으로 나누어 커뮤니케이션 매체에 따 른 단서의 수에 있어서의 차이가 참여자들이 다른 참여자들에 대하여 느끼는 신뢰도(credibility), 사회적 매력도, 몰입도(involvement) 등에 미치는 영향을 검증하였다. 그 결과, 가장 적은 커뮤니케이션 단서가 전달된 텍스트 사용 게시판 토론 상황에서 참여자들이 상대를 더욱 믿을 수 있고, 매력적이라고 느끼며, 상대가 커뮤니케이션에 가장 몰입한다고 인식한 것으로 나타나 하이퍼퍼스널 모델의 가정이 유효함을 보여 주었다. 
     * **the receiver**     * **the receiver**
       * the receiver can __overestimate the qualities of a conversation partner__ in a hyperpersonal experience. The previously discussed SIDE model supports the notion that people can overattribute qualities to the people on the other end of a message.        * the receiver can __overestimate the qualities of a conversation partner__ in a hyperpersonal experience. The previously discussed SIDE model supports the notion that people can overattribute qualities to the people on the other end of a message. 
       * CMC 참여자들은 외향성(extraversion), 개방성(openness), 유쾌성(agreeableness), 성실성(consceintiousness) 등 커뮤니케이션 상대의 기본적인 성격적 특성을 면대면 커뮤니케이션을 이용한 참여자들보다 덜 상세하게, 그러나 더욱 강하고 두드러지게 평가하는 경향을 나타냈다 (Hancock & Dunham, 2001).       * CMC 참여자들은 외향성(extraversion), 개방성(openness), 유쾌성(agreeableness), 성실성(consceintiousness) 등 커뮤니케이션 상대의 기본적인 성격적 특성을 면대면 커뮤니케이션을 이용한 참여자들보다 덜 상세하게, 그러나 더욱 강하고 두드러지게 평가하는 경향을 나타냈다 (Hancock & Dunham, 2001).
-      *  외모를 모르는 참여자들은 서로의 외모를 아는 CMC 참여자들에 비해 상대의 사회적 매력도를 높게 평가하였으며 상대에 대한 친밀감의 정도 역시 사진을 접한 그룹보다 높았다. 또한, 이들은 사진 없이 텍스트만을 이용한 CMC 참여자들이 사진과 텍스트를 함께 이용한 참여자들보다 더욱 성공적인 자기 제시를 했다고 인식하는 사실을 발견했다. +      *  외모를 모르는 참여자들은 서로의 외모를 아는 CMC 참여자들에 비해 상대의 사회적 매력도를 높게 평가하였으며 상대에 대한 친밀감의 정도 역시 사진을 접한 그룹보다 높았다. 또한, 이들은 사진 없이 텍스트만을 이용한 CMC 참여자들이 사진과 텍스트를 함께 이용한 참여자들보다 더욱 성공적인 자기 제시를 했다고 인식하는 사실을 발견했다 (Walther, Slovacek, & Tidwell, 2001). 
     * **the channel**     * **the channel**
       * The channel itself, most notably its **asynchronous aspects**, factors into the hyperpersonal experience. As noted previously, asynchronicity means that communication is occurring non-simultaneously. In face-to-face interaction, not only must partners be physically co-present, but also they are expected to exchange messages back and forth in a process akin to a tennis match. Asynchronous communication allows individuals __to overcome the limitations of co-presence and to construct messages in a more deliberative manner__       * The channel itself, most notably its **asynchronous aspects**, factors into the hyperpersonal experience. As noted previously, asynchronicity means that communication is occurring non-simultaneously. In face-to-face interaction, not only must partners be physically co-present, but also they are expected to exchange messages back and forth in a process akin to a tennis match. Asynchronous communication allows individuals __to overcome the limitations of co-presence and to construct messages in a more deliberative manner__
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       * Feedback between the partners can intensify the experience. According to Walther (1996), feedback within CMC can lead to __"**an intensification loop**" where the confirming messages of each partner reinforce the behavior of the other__. Feedback is, of course, an important part of many communication interactions. Without feedback, we would be left to wonder whether or not our messages made any impact on our audience. The contributions of feedback in an electronic encounter seem to reduce the uncertainty about whether or not the message was received and interpreted in the way it was intended. Replies would seem to be particularly important sources of feedback in such instances because information gathered by nonverbal channels (say, a confirming smile, for instance) is not immediately accessible        * Feedback between the partners can intensify the experience. According to Walther (1996), feedback within CMC can lead to __"**an intensification loop**" where the confirming messages of each partner reinforce the behavior of the other__. Feedback is, of course, an important part of many communication interactions. Without feedback, we would be left to wonder whether or not our messages made any impact on our audience. The contributions of feedback in an electronic encounter seem to reduce the uncertainty about whether or not the message was received and interpreted in the way it was intended. Replies would seem to be particularly important sources of feedback in such instances because information gathered by nonverbal channels (say, a confirming smile, for instance) is not immediately accessible 
  
 +----
 +See also, [[https://www.dbpia.co.kr/Journal/ArticleDetail/NODE02060398?TotalCount=0&Seq=7&isIdentifyAuthor=1&Collection=0&isFullText=0&specificParam=0&SearchMethod=0&Page=1&PageSize=20|하이퍼퍼스널 커뮤니케이션 관점에서 본 ‘미네르바 현상’ 분석]] {{하이퍼퍼스널_커뮤니케이션_관점에서_본_미네르바_현상_분석.pdf|PDF}}
  
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-[[https://www.dbpia.co.kr/Journal/ArticleDetail/NODE02060398?TotalCount=0&Seq=7&isIdentifyAuthor=1&Collection=0&isFullText=0&specificParam=0&SearchMethod=0&Page=1&PageSize=20|하이퍼퍼스널 커뮤니케이션 관점에서 본 ‘미네르바 현상’ 분석]] {{하이퍼퍼스널_커뮤니케이션_관점에서_본_미네르바_현상_분석.pdf|PDF}} 
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 [[https://ko.wikipedia.org/wiki/%EB%AF%B8%EB%84%A4%EB%A5%B4%EB%B0%94_%EC%82%AC%EA%B1%B4|미네르바 사건]] [[https://ko.wikipedia.org/wiki/%EB%AF%B8%EB%84%A4%EB%A5%B4%EB%B0%94_%EC%82%AC%EA%B1%B4|미네르바 사건]]
  
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 ====== Excerption ====== ====== Excerption ======
-[[:Hyperpersonal CMC]]+{{page>Hyperpersonal CMC}}
  
  
hyperpersonal_model.1496278089.txt.gz · Last modified: 2017/06/01 09:18 by hkimscil
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