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| diffusion_theory [2022/12/06 09:01] – [Concepts and Ideas] hkimscil | diffusion_theory [2025/06/05 10:24] (current) – hkimscil |
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| * Confirmation | * Confirmation |
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| __의견지도자 (...력) = opinion leaders (or opinion leadership)__ \\ | __의견지도자 (...력) = opinion leaders (or opinion leadership)__ |
| | The process of adoption of ideas, innovation, and technology |
| | * awareness, |
| | * interest, |
| | * evaluation, |
| | * trial, and |
| | * adoption |
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| | |
| __소시오그램 (sociogram)__ \\ | __소시오그램 (sociogram)__ \\ |
| <blockquote> Moreno developed sociometry ((see an article, [[https://www.jstor.org/stable/41719254|Moreno's Sociometry]])). He started asking people who their friends were and explored the ways in which their relations with others served as both limitations and opportunities for action and for their psychological behavior. He founded the journal sociometry which investigated the relationship between psychological well-being and "social configurations". He believed that large scale social phenomena, such as the economy and state, were sustained and reproduced over time by the small scale configurations formed by peoples patterns of friendship, dislike and other relations. | <blockquote> Moreno developed sociometry ((see an article, [[https://www.jstor.org/stable/41719254|Moreno's Sociometry]])). He started asking people who their friends were and explored the ways in which their relations with others served as both limitations and opportunities for action and for their psychological behavior. He founded the journal sociometry which investigated the relationship between psychological well-being and "social configurations". He believed that large scale social phenomena, such as the economy and state, were sustained and reproduced over time by the small scale configurations formed by peoples patterns of friendship, dislike and other relations. |
| * 정보제공자의 평가 | * 정보제공자의 평가 |
| * 자기추천방식 | * 자기추천방식 |
| * 관찰 | * in SNL |
| * e.g., 미디어학과에서 (캐리어와 학업의) 진로결정에 있어서 영향력을 미치는 자는 누구인가? | * Who are the influencer? |
| | * How do they obtain the status? |
| | * What are the impact of them? |
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| {{tag>theory "two step flow" "diffusion theory" "innovation" "technology" "early adapter" "critical mass" "rogers" "univ of new mexico" "social network analysis" "univ of iowa"}} | {{tag>theory "two step flow" "diffusion theory" "innovation" "technology" "early adapter" "critical mass" "rogers" "univ of new mexico" "social network analysis" "univ of iowa"}} |
