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--- c:g:mrm:2022:week03 [2022/03/22 10:09] – [Finding and managing references] hkimscil
+++ c:g:mrm:2022:week03 [2022/03/29 12:27] (current) – [Research design] hkimscil
@@ Line 30: / Line 30: @@
     * ProQuest Historical Periodicals
   * term: "virtual human interaction" "social theory"
+  * term: "virtual human" "social theory" "interface"
+  * [[https://academic.oup.com/journals/search-results?q=(virtual+human+AND+social+theory+AND+interface)&f_JournalTitle=Journal+of+CommunicationANDJournal+of+Computer-Mediated+CommunicationANDCommunication+Theory&fl_SiteID=5567&qb=%7b%22q%22%3a%22virtual+human%22%2c%22q2%22%3a%22social+theory%22%2c%22q3%22%3a%22interface%22%7d&page=1|OUP search with "virtual human" "social theory" "interface"]] with three journals
+    * https://academic.oup.com/joc/article/56/4/754/4102572?searchresult=1
+====== Research design ======
+  * {{http://commres.net/wiki/_media/the_third_person_effect_sprial_of_silence.pdf|제3자효과가설과 침묵의나선이론의 연계}}
+    * 차례
+      * 이론 -- 가설 -- 데이터수집 -- (데이터분석을 통한) 가설검증
+      * 이론의 역할 (Regularity in social phenomena. 사회현상에 대한 규칙성)
+      * 가설의 등장 (그 규칙성을 확인해 볼 수 있는 선언문)
+        * 2개 혹은 그 이상의 변인간의 관계 (relationships between two or more variables)
+        * level of measurement
+        * types of variables
+        * 차이의 가설과 (hypothesis of difference) 연관의 가설 (hypothesis of association)
+          * The very reason why we learn "level of measurement" and "types of variables"
+  * 논문의 예
+    * keywords in library search ''group polarization public opinion online -->'' [[https://library.ajou.ac.kr/#/eds/si?keyword=group%20polarization%20public%20opinion%20online&max=10&offset=10|the link]]
+    * [[https://library.ajou.ac.kr/#/eds/detail?an=edsjsr.24545915&dbId=edsjsr|The Informational Basis for Mass Polarization]] ''-->'' [[https://www.jstor.org/stable/24545915?seq=1#metadata_info_tab_contents|The Article]]
+    * Early studies -> h. 1, 2, 3
+    * Study 1 for h1, h2 and result
+    * Study 2 for h3 and result
+  * 논문 예 2. [[https://library.ajou.ac.kr/#/eds/si?keyword=%EC%98%A8%EB%9D%BC%EC%9D%B8%20%EA%B7%B9%ED%99%94&max=10&offset=0|온라인 극화]]
+    * 있는 그대로의 댓글 vs. 승인받은 댓글 vs. 인용된 댓글 -- 댓글에 대한 제3자 개입이 여론 지각 및 이슈에 대한 의견에 미치는 영향 ''-->'' {{:있는 그대로의 댓글 vs. 승인받은 댓글 vs. 인용된 댓글.pdf|논문 로칼링크}}
+    * 가설과 연구문제
+----
+  * Find (social and psychological) theories that are related to
+    * HCI (human computer interaction)
+    * virtual reality
+    * game interface
+    * education application interface
+    * i.e.,
+      * [[https://pathumpmgux.medium.com/15-user-experience-principles-and-theories-80f19877bd5|15 User Experience Principles and Theories]]
+        * Fitt’s Law: size matters
+        * Miller’s Law
+        * Zeigarnik Effect: your accomplishment in progression
+        * Hick’s Law: the number of choices
+          * [[https://uxmag.com/articles/5-cognitive-psychology-theories-that-contribute-to-the-quality-of-ux-design]]
+        * Postel’s Law: ridiculous phone number input ui
+      * [[https://livesession.io/blog/cognitive-psychology-theories/|Cognitive psychology theories related to UI]]
+        * Schema theory
+        * Visual Perception Theories: gestalt psychology
+          * https://uxplanet.org/gestalt-theory-for-ux-design-principle-of-proximity-e56b136d52d1
+  * Find at least two research articles that incorporated the above theories
+    * Summarize each article
+  * Building hypotheses based on the above theories (in relation to your project (interests))
+----
+  * Sage (From the library)
+    * user interface
+    * virtual reality
+    * hypothesis
+    * . . . .
+    * [[https://journals-sagepub-com-ssl.openlink.ajou.ac.kr:8443/action/doSearch?content=articlesChapters&countTerms=true&target=default&field1=AllField&text1=user+interface&field2=AllField&text2=virtual+reality&field3=AllField&text3=ux+theory&field4=AllField&text4=user+experience&field5=AllField&text5=hypothesis+test&Ppub=&Ppub=&AfterYear=2009&BeforeYear=2022&earlycite=on&access=user|Search result]]
+----
+  * Finding theories
+  * Finding research articles (2개) based on the theories you found the above
+  * Building at least 2 hypotheses based the theories
+  * Summarize the two articles
+  * in class -
+    * From the hypotheses you built
+    * Identifying IVs, Dvs, etc.
+    * Identifying level of measurement
+    * Identifying the nature of hypothesis
+====== Theories, hypothesis test ======
+[[:Theories]]
+[[:Research Question]]
+[[:Hypothesis]]