c:dbnm:2016:schedule
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Table of Contents
Digital Broadcast and New Media Schedule
Week 1: (Sep 1, 5)
Concepts and Ideas
Assignment 1
Week 2: (Sep 8, 12)
Concepts and Ideas
- See 방송산업 for the above
Activities
Assignment 2
Week 3: (Sep 15, 19)
Week 4: (Sep 22, 26)
Week 5: (Sep 29, Oct 3)
Assignment
Week 6: (Oct 6, 10)
Assignment
Announcement
Quiz:
- 1st quiz: 10/13 (classroom)
- RANGE: ~ Week 03, which will include
- Textbook + Lecture + materials used in the classroom (Video clips).
- 2nd quiz:
- During the mid-term exam period
- RANGE: 1st quiz + Week 07, which will includes
- Textbook + Lecture + materials used in the classroom.
Textbook 정리+발표
Week 7 (Oct 13, 17)
Concepts and Ideas
Assignment
JTBC + CJEM + T-broad 등의 MPP, 종합편성 방송사 한 곳을 선정하여 필요하다고 생각하는 방송프로그램의 기획안과 구성안을 작성하여 제출하시오. 기획안은 일반적인 방송프로그램 기획 요소 외에 방송사의 전략적인 플랜이 포함되어 있어야 합니다.
가령, JTBC를 선정하였다면,
- 그 방송사가 현재 가지는 점유율/시청율의 위치와
- 경쟁상대국, 혹은 타겟경쟁상대국
- 방송사의 강점과 단점 등을 제시, 설명하고
- 이를 바탕으로 프로그램이 왜, 어떻게 기획되어야 하는지에 대한 설명이 있어야 합니다.
방송기획형식
Deadline: 중간고사 이후 10/30(월)
Week 8: (Oct 20, 24)
Concepts and Ideas
Assignment
Week 9: (Oct 27, 31)
Concepts and Ideas
Assignment
Week 10: (Nov 3, 7)
Concepts and Ideas
Week 1
- The Television Industry Today:
- Player #1: The Networks: group 1
- Player #2: The MVPDs: group 2
- Player #3: The Studios: group 3
- Player #4: The Premium Networks: group 4
—-
- Player #5: The OTT Services: group 5
- Player #6: Streaming Devices: group 6
- Player #7: Second Screen Platforms: group 7
- Player #8: Smart TVs: group 8
- Summary
Assignment
Week 11: (Nov 10, 14)
Concepts and Ideas
Week 2
- What’s Disrupting The Industry Today
- The Revolution Has Begun: group 1
- Time Shifting: group 1
- Binge Viewing: group 2
- Video On Demand (VOD): group 1
—-
- Second Screen and Social TV: group 3
- Fans and Fan Communities: group 4
- Cord Cutting: group 5
- The Shifting Value Of Ownership: group 5
Assignment
Week 12: (Nov 17, 21)
Concepts and Ideas
Week 3
- Streaming Video Platforms: group 5
- Net Neutrality: group 6
- V-POPs: group 6
- Tablets and SmartPhones: group 6
—-
- Streaming Devices: The New Set Top Boxes: group 7
- The Dominance of Data: group 8
- Future Predictions
- TV Everywhere: group 1
- The Future of Second Screen: group 2
Assignment
- 텔레비전 프로그램은 많은 종류가 있습니다. 이 종류를 장르별로 구분하려고 합니다. 어떻게 하는 것이 좋을지 조사하여 정리하시오.
- 각 장르별로 사용자(시청자)가 smart media
| Types (genre) | 가능한 참여 (interaction) 내용 | 참여 미디어 | Evaluations (참여정도 등) and plans (types of activities) |
| sports | |||
| sitcoms | |||
| reality show | |||
| dramas | |||
| crime shows | mild interaction participatory quiz alternate reality game1) |
||
| … | intensive interaction required additional device (the second screen) required |
Week 13: (Nov 24, 28)
Week 4
- BYOD (Bring Your Own Device): group 3
- Recommendation and Discovery: group 4
- Non-Skippable VOD: group 4
- New Business Models: group 5
—-
- The Spotifyization of Television: group 6
- A New Revenue Model: group 7
- The Continued Dominance of Data: group 8
- Summary
Concepts and Ideas
Assignment
Week 14: (Dec 1, 5)
Concepts and Ideas
Assignment
Week 15: (Dec 8, 12)
Dec 13: Presentation
Week 16: (Dec 15, 19)
Dec 15: Exam Period
c/dbnm/2016/schedule.1479700994.txt.gz · Last modified: 2016/11/21 12:33 by hkimscil