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Concepts and Ideas

• 방송언론관련입사준비
• 텔레비전 역사
• 80년 언론사 통폐합과 검열
• \\KANT\home\CloudStation\Classes\2016-fall\dbnm\CB_PT_00001815\a.wmv

Assignment 1

Concepts and Ideas

• 방송법
• 인터넷 멀티미디어 방송사업법
• See 방송산업 for the above

Activities

Assignment 2

• 조원 확정
• Sep 15 = 추석

Concepts and Ideas

• 한국방송역사
• 언론통폐합

Assignment

Concepts and Ideas

• 방송산업
• 방송사 조직

Assignment 4

Oct 3. 개천절

Concepts and Ideas

방송의 규제

Assignment

Concepts and Ideas

방송 편성
방송 조사

Assignment

Announcement

Quiz:

• 1st quiz: 10/13 (classroom)
  • RANGE: ~ Week 03, which will include
  • Textbook + Lecture + materials used in the classroom (Video clips).
• 2nd quiz:
  • During the mid-term exam period
  • RANGE: 1st quiz + Week 07, which will includes
  • Textbook + Lecture + materials used in the classroom.

Textbook 정리+발표

• Over the Top

Concepts and Ideas

방송과 광고

Assignment

JTBC + CJEM + T-broad 등의 MPP, 종합편성 방송사 한 곳을 선정하여 필요하다고 생각하는 방송프로그램의 기획안과 구성안을 작성하여 제출하시오. 기획안은 일반적인 방송프로그램 기획 요소 외에 방송사의 전략적인 플랜이 포함되어 있어야 합니다.
가령, JTBC를 선정하였다면,

• 그 방송사가 현재 가지는 점유율/시청율의 위치와
• 경쟁상대국, 혹은 타겟경쟁상대국
• 방송사의 강점과 단점 등을 제시, 설명하고
• 이를 바탕으로 프로그램이 왜, 어떻게 기획되어야 하는지에 대한 설명이 있어야 합니다.

방송기획형식
Deadline: 중간고사 이후 10/30(월)

Concepts and Ideas

Assignment

Concepts and Ideas

방송의 사회적 영향
뉴미디어의 영향

Assignment

Concepts and Ideas

Week 1

• The Television Industry Today:
  • Player #1: The Networks: group 1
  • Player #2: The MVPDs: group 2
  • Player #3: The Studios: group 3
  • Player #4: The Premium Networks: group 4

—-

• Player #5: The OTT Services: group 5
• Player #6: Streaming Devices: group 6
• Player #7: Second Screen Platforms: group 7
• Player #8: Smart TVs: group 8
• Summary

Assignment

Concepts and Ideas

Week 2

• What’s Disrupting The Industry Today
  • The Revolution Has Begun: group 1
  • Time Shifting: group 1
  • Binge Viewing: group 2
  • Video On Demand (VOD): group 1

—-

• Second Screen and Social TV: group 3
• Fans and Fan Communities: group 4
• Cord Cutting: group 5
• The Shifting Value Of Ownership: group 5

Assignment

Concepts and Ideas

Week 3

• Streaming Video Platforms: group 5
• Net Neutrality: group 6
• V-POPs: group 6
• Tablets and SmartPhones: group 6

—-

• Streaming Devices: The New Set Top Boxes: group 7
• The Dominance of Data: group 8
• Future Predictions
• TV Everywhere: group 1
• The Future of Second Screen: group 2

Assignment

Week 4

• BYOD (Bring Your Own Device): group 3
• Recommendation and Discovery: group 4
• Non-Skippable VOD: group 4
• New Business Models: group 5

—-

• The Spotifyization of Television: group 6
• A New Revenue Model: group 7
• The Continued Dominance of Data: group 8
• Summary

Concepts and Ideas

Assignment

Concepts and Ideas

Assignment