Social network studies in mediated communication examine how digital platforms and computer-mediated communication (CMC) and AI technologies shape human interaction, relationship building, and social influence. These studies explore the intersection between the technical features of communication tools (e.g., text, video, algorithmic sorting) and the psychological or social behaviors of users.
Key areas of focus include:
Social Network Analysis (SNA):
Focuses on the structure of online communities. Researchers map how information, support, and influence flow through networks by analyzing nodes (individuals) and ties (relationships) across platforms.
Clustering and Grouping Analysis based on Relational (or Edge, Tie) Data (in Media and Game Uses) .
Collective and Group Behavior:
Diffusion of Technology and Innovation
Social Dynamics and Polarization: Investigates phenomena such as echo chambers, online disinhibition, and how algorithmic curation alters public discourse and group polarization.